>Career In Media & Entertainment Industry

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Media today presents a glimpse of the society which is filled with images of tradition and nationalism, teeming with energetic music, vibrant colors and heavenly portrayals of Indian families. To be a media professional is matter of proud and the career brings in a great deal of job satisfaction and expression of creativity and freedom This field offers challenges and opportunities for those who are looking to work in unconventional areas. As Media one of the most powerful tools to educate people and even bring about behavioral changes. A career in Media field offers ample job opportunities and growth.

The Indian Media and Entertainment industry is a sunrise sector for the economy and is making high growth strides. Proving its resilience to the world, the Indian Media and Entertainment industry is on the cusp of strong phase of growth, backed by rising consumer demand and improving advertising revenues. The industry is expected to grow at a much faster rate than the global average rate. According to a report of Indian Brand Equity Foundation, The Indian media & entertainment sector is expected to grow at a Compound Annual Growth Rate (CAGR) of 13.9 per cent to touch Rs. 2.42 trillion (US$ 37.57 billion) by 2021, while revenues from advertising is expected to grow at 15.3 per cent to Rs. 1.08 trillion (US$ 16.74 billion).

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And India is one of the highest spending and fastest growing advertising market globally. The country's expenditure on advertising is expected to grow at 12 per cent to Rs. 61,100 crore (US$ 9.47 billion) in the year 2017. Television segment, which continues to hold highest share of spending, accounts for 41 per cent of the total market share, and is expected to grow by 10.3 per cent in 2017. The advertising spending over the print medium is expected to grow by 5.7 per cent. The Indian Media and Entertainment industry, is on the peak of a strong growth phase led by the recent government initiatives like Make in India, Skill India, Digital India and Goods and Services Tax (GST).The Government of India has supported Media and Entertainment industry's growth by taking various initiatives such as digitizing the cable distribution sector to attract greater institutional funding, increasing FDI limit from 74 per cent to 100 per cent in cable and DTH satellite platforms, and granting industry status to the film industry for easy access to institutional finance.